If you have a brand, chances are that you are planning or making a video. Videos are extremely important. They have become a requirement for boosting engagement. Although everyone might be making videos, not many people know about the process behind making a video. No matter what type of video you want to make, every video undergoes the same phases. To help you create the best videos, you need to understand the following phases.
The first phase of film production Melbourne is development. It involves discussions with client about their goals and what they want to achieve through the video. Then, you need to figure out how you can build on their goals. To get a perspective of what the client wants, here are some of the questions that you should ask.
- What is the main purpose behind the video?
- Who is the target audience?
- What outcome do you expect to achieve from the project?
- What action would you like viewers to take?
- Where should the video get published initially?
- What is the marketing plan?
Once you have some answers, you can move on to creating a development package that covers the budget, timeline, plan, and idea. You will only be able to proceed if the client approves the package.
The next phase is pre-production. It involves preparation for a successful video shoot. A script will need to be written, storyboards created, talent acquired, a production schedule made, a crew hired, equipment secured, a location found, and the like. There is plenty of work required. However, it is the most important phase as it will influence the success of the project.
Now, you will be required to produce the video. It is where you capture everything, create the animations, and shoot. You will most likely spend a ton of time trying to make something special. Tell your talent to act, collaborate, or do as needed. Make sure to create truly engaging content.
Post-production is where you get to transform what you captured into a work of art. This phase requires you to edit the video, add audio effects and music, do voiceovers, add titles, adjust the sound and colour, create special effects, release the project, and create publicity materials.
5. Marketing and Distribution
Once you have completed the project, you need people to view it. Hence, you must put in the effort to market and distribute the video. Now, you might have known a bit about this process. This phase requires you to work with marketing and distribution firm as it will know how to help you effectively market and distribute the video.
Video production Melbourne is not easy. It might seem fun at first, but it requires a great deal of effort. You need to be serious about video production if you want to get a hang of it. Nevertheless, you can always hire a video production company to help you out.